OUR HISTORY

NEVER FORGET WHY YOU STARTED AND YOUR MISSION CAN BE ACCOMPLISHED

2012

Since brand awareness is closely associated with a company's product and service, we knew a meaningful and catchy brand name would be indispensable. Our OROLAY name was chosen as an anagram meaning "original, reliable, optimistic, leadership, aspiring and young." These ideals serve as the foundational elements of our brand.

2013

Given the increasing popularity of Amazon, Kevin Chiu (Jiawei Qiu) opened the first “OROLAY” brand storefront on the platform. The close connection between Orolay and Amazon started from that moment on.

2016

Establishing Orolay's Design Center in 2016, the Zichi company focused intently on the design and development of the 092 series (which became widely known via the celebrity-driven viral phenomenon: “The Amazon Coat”).

2017

Orolay's 092 series was included in the top three of Amazon's Outerwear category for its excellent design. Sales rapidly increased, and the momentum was like a tidal wave - our coat showing up on the streets of New York to Chicago to California. Via a combination of word of mouth, more people joined and became part of the movement. A down jacket beat the winter, while innovation and focus won the praise.

2018

In March 2018, New York Magazine published an article detailing "The Unlikely Tale of an Amazon Coat That's Taken Over the Upper East Side." The effect of social media brought great exposure to 092 series, since which, “The Amazon Coat” took the internet by storm. Katrina Hutchins, a fan of “The Amazon Coat” and event planner, came up with a "charity happy hour” idea, which turned the coat craze into something even more meaningful.

2019

2019 was a significant year for Orolay. With an influencer boost on Instagram, a new wave of social media coverage began, making “The Amazon Coat” go viral online. In January 2019, Reuters visited the Zichi company to tell the start-up story behind the success of the 092 Collection, while in February, ABC News' "Good Morning America" reported on its unparalleled success.

2022

Orolay’s success is due in part to the influence of shopper peers and social media. We found what matters most is our competitive pricing and contemporary designs that found favor with U.S. consumers. Establishing a fashion brand beloved by people around the globe was, is and will be our goal. We've never stopped at brief moments of brilliance, and vow to continue to make accessible fashion with a high-quality product.

2024

This year, OROLAY took a crucial step towards solidifying the brand's significance: expanding from primarily producing outerwear - particularly down jackets - to offering a full range of clothing. We remain true to our original mission and continue to leverage our extensive experience in creating down jackets to bring our customers even more high-quality products. Our goal is to ensure that customers can experience OROLAY's thoughtful care throughout all four seasons... wherever they are made to roam!